Its been close to 2 months since I made my title tag change on www.joe-whyte.com. This case study was just for fun and looks like we have found some interesting results which a lot of us are probably not suprised about however this adds more “proof in the pudding” if you will and clears up misconceptions in a field full of opinions in my mind.
I have been checking for the past 2 months and it looks like the SERPS have settled to at least what is going to be a normal positioning for my targeted keyword term which was “SEO Consulting”. I have landed on page 2 at the bottom. Over the last few months I have seen myself as high as number 11 on the second page and as low as the bottom of page 3 however I have not seen me go as far as the 4th page which is a pretty amazing testiment to the power of changing your title tag for your keywords and good ground work for a powerful argument against the power of keywords regarding their proximety to the opening title tag.
I can see a few things that concern me. One being the fact that there is no description tag so “seo consulting” is being pulled from the page. I think I need to go ad that term somewhere on my page, maybe in an H tag .