Social Network Advertising | Part 1

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A new post regarding “social network ad spending” was posted to searchmarketingstandard.com this week. Check it out in the first of a 2 post series.

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Andrea Schoemaker’s busines card challange | Affiliate Summit - You are going down sista!

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Today Andrea Schoemaker posted that she is going to accept my challange at affiliate summit. Andrew wee is also taking on this networking approach and he is an advisary I will have to keep my eye on. I’m watching you andrew but maybe we should team up because andrea is going to be tough to beat bro!!! lol. The challange is simply this: The person with the most business cards at the end of affiliate summit wins! Now of course marketing yourself, your company and your services by networking is the true goal at affiliate summit but why not make it a lil more interesting? I am totally challanging Andrea Schoemaker over at planetandrea.com to a business card networking challange.

No rules except one. Be the person with the most business cards or face blog humiliation!!!

Its on andrea and I’m bring my sexy!

I also have a secret weapon… the lunarpages marketing team ninja’s!!!

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Google Releases it’s new patent search

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Google has just recently released its new patent search. This  is going to be great for all the tech nerd geek freeks who make our country the greatest! See Googles new patent search here. The search works very similiar to the normal Google search and gives a great display on  patents including summaries and detailed patent info.

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Phony SEO companies boasting sensational claims

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It’s well known that the Search Engine Optimization industry has a dark side. The dark side of course being the companies who boast sensational claims that give us true SEO organization’s a bad name. These companies try to sell services that are unfounded or have little to know true effect on search ranking. To many search engine marketing experts we can identify these pretty easily but to the average webmaster these sensational claims could lead them down the wrong path.

When searching for “internet marketing”, “SEO” or “boost traffic” you will come across advertisements that might say something like “10,000 unique visitors for only 12.99” or “Guaranteed top 3 ranking for $50 a month”.  As a search engine marketer there are many things in these statements that help’s me identify a phony SEO company. Firstly, the amount of traffic promised for only 12.99. Driving traffic is a very dynamic process which involves creating link bait, creating content, purchasing ad space, utilizing PPC and email and print campaigns. As you might expect all of these steps take time, development and research to build proper, targeted and long term traffic.  Another red flag in these ads is the word guaranteed. No legitimate SEO or SEM will make such a boast as there is truly no guarantee that what we do will land someone’s site in a certain position. What ethical SEO’s will tell you is that we can improve your rankings but no guarantee will be given as we do not control the search engines we “optimize” you for them.

Submission’s to search engines is a way to let the search engines know about a new site but once you are submitted ONCE you do NOT need to be resubmitted. Many phony SEO companies will claim to submit you to over 40,000 search engines for a low price per month. This is a HUGE red flag because there are simply not 40,000 search engines on the net. These outrageous claims  are usually justified by these companies using automated submission software which normally do more harm then good.

Here is a top 10 list of what to look for when considering an seo or sem company:

1.    How long has this company been around?
2.    Do they list their clientele or show results?
3.    Can you find reviews or information about the seo company?
4.    Do they have a phone number or live person to speak with?
5.    Are they sensationalizing results or guaranteeing anything?
6.    Do they have a trust worthy site design or does it look  low budget?
7.    See what the industry is saying about them
8.    Call them and ask them some questions to test their knowledge
9.    Ask for a free site evaluation and compare that with other companies cliam
10.    Doe’s the company itself have ranking and PR

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