301 redirects | why to use them and how do they work | SMS article

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Something I have been aware of for a very long time is 301 redirects. I know exactly why, how and when to use them but actually doing it is another issue ;-). If you notice my own blog you will see I have a canonical issue and I just have not had the time to ever fix it. Working at an SEO firm I have seen just how common it is to have canonical issues which can really damage your IBL structure.

After the post I did on 404 error page issues (which is another common SEO technique not being used by many professionals), Andrey from SMS thought it would be a good idea for me to follow up with a 301 post. I could not have agreed more!

I did not dive into different 300 codes like 302, 304 etc and having your redirects NOT return a 200 error. I did however detail what a 301 redirect is, why to use it and some of the most common issues why a 301 is needed.

Take a look at SearchMarketingStandard.com

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