Google adds Blog Posts to end of search results

13 Mar

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Google adds Blog Posts to end of search results

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Today I was doing quick post for “web hosting” just to check out how some of my optimization is settling. I was pleased to see a new google implementation for their search results page. I noticed that at the bottom of that query there was 3 entries pulled from blogsearch.google.com.

See results I found here:

So why is Googles new implementation worth posting here? Simple, this implementation has opened up an entirely new opportunity to optimize a site to get onto the home page. From an SEO firm standpoint this is a great new opportunity to sell optimization for blogsearch.google.com (if this implementation STAYS around). As an add on you could push clients to create blogs in order be listed periodically on the home page of google for a given search term.

This would give SEOs a faster way to optimize client sites onto the home page of google and since blog reading has become such an online sensation I am sure this little box will draw much attention to the novice and expert searcher.

From an independant seo/site owner, this is a great way for you to advertise your site with little to know effort which will draw more traffic and if done correctly will create higher conversions.

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2 Comments »

John Fitzsimmons // March 14, 2007 at 1:56 pm

That’s a pretty cool find. If they end up keeping this feature it really does open up new doors in the marketing arena.

I wrote about something similar to this back when Google first introduced their blogsearch. The general idea was that at some point in the future companies would hire a blogging sales force to keep themselves constantly near the top of blog search engines like technorati.

And now with things like twitter.com becoming more popular the idea of real time access to people (potentially sales reps) via the web or mobile device is coming closer to reality. Imagine a day when you are looking for web hosting on Google and see a real time ‘topic based’ twitter-esque feed by web hosting sales reps. Then imagine you can just jump in and ask them question. Crazy possibilities.

The near future will definitely be an interesting place to be for digital marketing of all kinds.

On a side note… I can’t believe you are optimizing for the word “web hosting”. Good luck with that up hill battle!

joe.whyte // March 16, 2007 at 8:22 pm

I have currently stopped my optimization for it. I have gotten some pretty good results for these terms and relatd terms as well. It is a very difficult term to go for but you just need to leverage all of your resources to rank for it.

I took it on as a personal challange to myself. I was happy with my results.

My buddy Adam just joined twitter.com. I feel like I am missing out. I am going to go start an account today!!

Thanks John!!