Joe Whyte - Digital Marketer » Uncategorized

Bing increasing search share with heavy offline to online marketing

admin — Mon, 06 Jul 2009 05:25:26 +0000

Take a look at my BING.com post I did on sitewire here.

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Obama’s Digital Marketing Campaigns

admin — Mon, 06 Jul 2009 05:23:04 +0000

I recently did a post on Obama’s digital media marketing campaigns during the election of 2008. Check it out here.

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PPC Ad Quality Scores | What do they mean and how to work with them

joe.whyte — Mon, 06 Jul 2009 04:39:55 +0000

Random Posts New Search Marketing Standard Posts and Other posts I have been working on Newsvine Algorithm and potential ranking factors for exposure. Wiki Search taking on Google, Yahoo! and MSN? Utilizing YOUMoz to gain traction and authority for your SEO company 31 reasons why SEOs suck – 53 reasons why We Rock! Looking for talented SEO Bloggers – Apply Within!!! My [...]

HybridSEM Becomes a moderator on Web Pro World

admin — Thu, 18 Oct 2007 21:28:29 +0000

I did a recent post over at our company blog about me becoming a mod on web pro world. I really am excited about this opportunity and the chance to be part of the web pro world family.

Thanks Mike!!

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Social Network Advertising | Part 1

joe.whyte — Thu, 19 Jul 2007 05:31:45 +0000

A new post regarding “social network ad spending” was posted to searchmarketingstandard.com this week. Check it out in the first of a 2 post series.

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Andrea Schoemaker’s busines card challange | Affiliate Summit – You are going down sista!

joe.whyte — Wed, 17 Jan 2007 05:30:23 +0000

Today Andrea Schoemaker posted that she is going to accept my challange at affiliate summit. Andrew wee is also taking on this networking approach and he is an advisary I will have to keep my eye on. I’m watching you andrew but maybe we should team up because andrea is going to be tough to beat bro!!! lol. The challange is simply this: The person with the most business cards at the end of affiliate summit wins! Now of course marketing yourself, your company and your services by networking is the true goal at affiliate summit but why not make it a lil more interesting? I am totally challanging Andrea Schoemaker over at planetandrea.com to a business card networking challange.

No rules except one. Be the person with the most business cards or face blog humiliation!!!

Its on andrea and I’m bring my sexy!

I also have a secret weapon… the lunarpages marketing team ninja’s!!!

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Wiki Search taking on Google, Yahoo! and MSN?

joe.whyte — Mon, 25 Dec 2006 17:52:31 +0000

Author: Joe Whyte

Today I was checking out some things over at wikipedia just to keep tabs on them trying to take over the world. Well to my surprise I found a page that is requesting wiki members and developers to start creating a user defined search engine. The founder of wikipedia (Jimmy Wales) is attempting to make a search engine that fixes the “broken” search industry that is alive today. From what Jimmy is saying is that he wants PEOPLE to do what any Algorithm cannot which is probably something like Social Search. Social Search is something that Google, Yahoo and MSN have already talked about and is something that is already in development. Social Search IS the future of search but when will it be realized and will it ever be a stand alone search engine with no help from an algorithms? I think not! The time it will take for all possible search results to be customized to a user’s search behavior is a life long process so there still needs to be something that can make Social or “personalized” search move quicker and smarter.

To get a general overview on social search, see this great article over at SEroundtable.com.

Here is information about Googles Social Search.
Google’s way of utilizing social search is allowing a tracking system to follow you while you search. So if you are doing a search for cooking and you click on 2 results on the first page and 4 results on the second page then when you perform that search using “personalized search” you will have all of the results you clicked at the top of YOUR search so you dont have to digg to find them. This technique makes for a personalized Search Engine Results page FULL of results that are relevant to what you are looking for.

Here is Yahoo! Getting social: I have not seen any beta for yahoo social search YET, if someone does have a sneak peak on this please let me know. I do know that Yahoo! is starting to create a social search beta program and it seems that they definitely know the power of social search and have their eyes focused on the future of search.

Here is MSN getting social: With MSN I have not found an actual beta test for their Personalized or social search engine. MSN see’s the power in social search so they are too gearing up to create a social search engine utilizing the power of the end user.

With the links above you can see the emphasis put on social search amongs all of the major search engines. Its clear that social search is going to be the future of search as it can provide much more accurate results. Social Search is definitely a much more exact way to search for the INDIVIDUAL but there are still a ton of variables that need to be considered to make this successful. Google’s current “personalized search” is a good start but still very flawed as it sends a bot to track my current movement in the serps. For a user to completely rely on Googles personalized search this BOT would need to know what the user would PROBABLY click on for any given search term. The problem with personalized search is that it will only pull relevant results on search terms you have ALREADY searched for. In conclusion, WIKIpedia’s jimmy wales is not creating something that HAS not been thought of before he is just doing it wiki style .

2006 was a big year for social search and I predict that social search will continue to be a large topic in 2007.

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Google Releases it’s new patent search

joe.whyte — Tue, 19 Dec 2006 06:59:49 +0000

Google has just recently released its new patent search. This is going to be great for all the tech nerd geek freeks who make our country the greatest! See Googles new patent search here. The search works very similiar to the normal Google search and gives a great display on patents including summaries and detailed patent info.

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Phony SEO companies boasting sensational claims

joe.whyte — Sun, 10 Dec 2006 01:02:10 +0000

It’s well known that the Search Engine Optimization industry has a dark side. The dark side of course being the companies who boast sensational claims that give us true SEO organization’s a bad name. These companies try to sell services that are unfounded or have little to know true effect on search ranking. To many search engine marketing experts we can identify these pretty easily but to the average webmaster these sensational claims could lead them down the wrong path.

When searching for “internet marketing”, “SEO” or “boost traffic” you will come across advertisements that might say something like “10,000 unique visitors for only 12.99” or “Guaranteed top 3 ranking for $50 a month”. As a search engine marketer there are many things in these statements that help’s me identify a phony SEO company. Firstly, the amount of traffic promised for only 12.99. Driving traffic is a very dynamic process which involves creating link bait, creating content, purchasing ad space, utilizing PPC and email and print campaigns. As you might expect all of these steps take time, development and research to build proper, targeted and long term traffic. Another red flag in these ads is the word guaranteed. No legitimate SEO or SEM will make such a boast as there is truly no guarantee that what we do will land someone’s site in a certain position. What ethical SEO’s will tell you is that we can improve your rankings but no guarantee will be given as we do not control the search engines we “optimize” you for them.

Submission’s to search engines is a way to let the search engines know about a new site but once you are submitted ONCE you do NOT need to be resubmitted. Many phony SEO companies will claim to submit you to over 40,000 search engines for a low price per month. This is a HUGE red flag because there are simply not 40,000 search engines on the net. These outrageous claims are usually justified by these companies using automated submission software which normally do more harm then good.

Here is a top 10 list of what to look for when considering an seo or sem company:

1.    How long has this company been around?
2.    Do they list their clientele or show results?
3.    Can you find reviews or information about the seo company?
4.    Do they have a phone number or live person to speak with?
5.    Are they sensationalizing results or guaranteeing anything?
6.    Do they have a trust worthy site design or does it look low budget?
7.    See what the industry is saying about them
8.    Call them and ask them some questions to test their knowledge
9.    Ask for a free site evaluation and compare that with other companies cliam
10.    Doe’s the company itself have ranking and PR

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Google’s fox speaks with rand from seomoz about google sitemaps

joe.whyte — Sat, 09 Dec 2006 08:20:38 +0000