Joe Whyte - Digital Marketer » Rockyfied Roundups

Rockyfied Roundup | Whats going on in the search industry | 5/17/07

joe.whyte — Thu, 17 May 2007 19:17:43 +0000

Some interesting developments have happend in search this week. Check out what I found for this week.

Digg released Arc, a new way to monitor digg progression and relation.

Web Pro News talks about the Google Shuffle.

Search Engine Roundtable spills the beans on local search spilling into normal google results.

Loren Baker reviels another steamy acquisition regarding AOL and third screen media.

Proneadvertising talks about Digg burying diggs on its own accord, shame on you digg.

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Rockyfied Roundup | Whats going on in the search industry | 5/10/07

joe.whyte — Thu, 10 May 2007 17:47:10 +0000

After a long week of putting together a new company and dealing with a lot of drama and stress I was still able to do a few posts this week and my normal “round up”. I know thats kind of all I have been throughing everyone lately but I promise I have a lot of great posts in store and things have just been a little crazy for me lately.

Check out todays Rockyfied Roundups.

SEOmoz has released is new web 2.0 awards and there are some interesting winners.

Techcrunch talks about sharedcopy.com.

Google still follows no-follow attributes.

How does google handle malware.

Digg founder working on instant messaging start up.

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Rockyfied Roundup | Whats going on in the search industry | 5/3/07

joe.whyte — Thu, 03 May 2007 20:18:29 +0000

Some very interesting things in search are happening this week. Check out what I have found.

Yahoo introduces new feature called “robots nocontent”. This new code will tell robots what content should be used for search and what content is boiler plate text like headers, footers and copyright info.

Microsoft introduces new upgrade for its adcenter.

Ask.com announces new search algorithm, code name “Edison“.

Hit Wise was acquired by Experian.

Yahoo looking into acquiring Right Media Ad company. Web Pro news has further coverage on this topic.

Google makes deals with states to make public records more accessable.

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Rockyfied Roundup | Whats going on in the search industry | 4/27/07

joe.whyte — Fri, 27 Apr 2007 21:10:35 +0000

Among my many blog post browsing I do daily I have found a few things in the industry that I feel are worth republishing. Some interesting things are happening this week in search and they are things you MUST KNOW ABOUT.

Google Blogscoped talks about YouTube to start showing ads in videos.

Johns SearchBlog Shows how misplaced ads can be geeky funny

Dave N talks about a new exploit from PHP which can give you infinity backlinks.

Yahoo alltheweb better then google says pcworld.com.

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Rockyfied Roundup | Whats going on in the search industry | 4/21/07

joe.whyte — Sat, 21 Apr 2007 22:31:23 +0000

I have been late to post recent activity in the search engine industry. I have been really busy plus my trip to SES NY has put me back a little bit but I wanted to keep my readers up to date if they have not seen some of this information already. Some very interesting stuff is going on in the search industry.

Google’s Eric Schmidt announces that YouTubes “claim your content” is almost ready, reports Search Engine Land.

Googles Matt Cutts says there is a new way to report sites that offer paid links. Although we know google has been after paid links for a while this opens up a big can of worms for us SEOs. I have heard rumor that link brokers are currently working on ways to get around this. Aaron walls talks about the real reason google doesnt like paid links, see todd mailoats link communist post here.

Kris Jones from Pepper Jam Search reports Google to buy Double Click for 3.1 billion dollars. Double Click is an SEO firm which makes this news very shocking. Read coverage on pepperjamsearch blog and loren baker talks about what google might do with double clicks marketing company called Performics.
Search Engine Journal talks about MSNs tellme new services that are competing with Goog 411.

Ebay is reportedly acquiring stumble upon which makes me very nervous on the future usage of stumble upon, tech crunch reports.

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Rockyfied Popular Post Roundup | See my most popular SEO blog posts

joe.whyte — Wed, 28 Mar 2007 07:12:54 +0000

I just wanted to list out some of my most popular posts. I hope my new visitors enjoy

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Rockyfied Roundup | Whats going on in the search industry 3.26.07

joe.whyte — Mon, 26 Mar 2007 16:31:37 +0000

I have been keeping track of the things that are going on in the industry and I wanted to post some quality thoughts, posts and ideas I have found recently.

10 spam stopping techniques for your blog

5 linkdevelopment experts interview

Send maps to your phone via mapquest

Goodbye google adsense, hellow google pay per action

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Rockyfied Roundup | Whats going on in the search industry | 2/27/07

joe.whyte — Tue, 27 Feb 2007 08:01:15 +0000

Get ready for the rockyfied roundup. Here is a list of some of the best post’s over the last couple weeks that I have found that I would like to share.

Guillaume from SEOMOZ.org wrote a quality post that any SEO should use while doing their on page optimization.

Rea had an interesting post on how to NOT treat your affiliates so they don’t screw you over.

Loren Baker posted on Blog Carnivals. This idea has got me very interested and I will be doing one shortly on Search Marketing Standard.

NEO of search posts on digg allowing banned domain names back into digg.

5 very in depth tricks to effective keyword research by THE LISA

11 guidelines for getting authoritative links over at searchenginewatch.com

Utilizing the robots exclusion protocol

The top 25 web 2.o startup sites to watch. Great post over at searchengineland.com

Jon from wickedfire put together a hard hitting thread about over and under rated seo/sem etc professionals.

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Rockyfied Roundup | Whats going on in the search industry

joe.whyte — Thu, 15 Feb 2007 18:09:41 +0000

Search Marketing Standard – Garrett French talks about 3 black hat marketing concepts.

Rush Hour – Neil, Cam and Brian from copy blogger talk about social media and blog content.

Gmail gets open to the world – Danny sullivan tells us how gmail is stopping invitations and offering open invitations to anyone anywhere.

Local Search – Over at Wolf Howl is an ongoing local search interview with many leading industry professionals

No follow issues – Loren Baker from searchenginejournal.com talks about why rel=nofollow just plan sucks

How to handle Haters – Darren Rowse examines how monks POV’s can help when your blog is attacked.

Scoreboard Media - How to generate traffic without SEO

Link Baiting Guide – Andy Hagans master link baiting guide

17 common PPC mistakes – igor mord from SEOmoz talks about 17 common PPC mistakes

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Newsvine Algorithm and potential ranking factors for exposure.

joe.whyte — Thu, 18 Jan 2007 05:51:31 +0000

As I do more and more social media optimization I can see that there is a pattern to most of these sites. Just like there is a pattern to SEO and Marketing (a formula … if you will). The exciting thing about all of these types of jobs is that every keyword, every site and every social media is different and gives us the opportunity to stay on our toes.

I was recently working on newsvine.com looking into how to draw traffic and how to get articles onto the first page of a given catagory. While I was looking this site over I jotted a list together of potential ranking factors for newsvine.com.

Reputation of Profile

How many friends does a profile have

How many people have you on their watchlist

How long your profile has been around

How well your articles and or seeds have been received

Are a majority of users story or articles from ONE url

How many times a article or seed has become popular

Your vineacity rank

How many articles you have submitted and how well they have done

How many popular comments you have received

Reputation of friends profile

How reputable a friends profile is gives weight on votes on your own post

Comments

How many comments does a certain story get

How many positive votes do the comments get

Submit a like story related to what has been submitted by newsvine for your specific targeted catagory.

A majority of links that are submitted that are related to a newsvine story tend to appear under the top seeds section

What domain name a story is submitted from

A majority of “wires” come from newspaper sites and writers and do not have many comments or votes but are on the top page because of where they are submitted from.

Groups

How many groups you are a member of

How active you are in the groups

how long you have been in a group

Number of views

A high number of views with no votes could mean no one likes the story and subsequently your entry will never make it to a top page.

Length of views

Hand Jobs

Just like some of the major search engines and social media sites there is a good chance they do hand jobs thanks to people like me

Source of votes

Tracking IP addresses

Tracking browser id’s

Tracking login account ID’s could help newsvine keep track of vote groups who’s sole purpose is to vote, comment and help rank articles on the home page or sub page

Follow the Code of Honor!

The “Freshness Factor”

How new the article is. Older content will get pushed down eventually.

Something that I found pretty interesting is that newsvine actually gives you some sort of insight into there ranking algorithm by showing you a chart they call “vineacity”. I have posted the image below. Special thanks to Aine MacDermot for some extra insight into how newsvines ranking is determined.