Joe Whyte - Digital Marketer » Research and Test’s

My Results from Keyword Placement in Title Tag Case Study for SEO consulting

joe.whyte — Thu, 06 Sep 2007 02:58:07 +0000

Its been close to 2 months since I made my title tag change on www.joe-whyte.com. This case study was just for fun and looks like we have found some interesting results which a lot of us are probably not suprised about however this adds more “proof in the pudding” if you will and clears up misconceptions in a field full of opinions in my mind.

I have been checking for the past 2 months and it looks like the SERPS have settled to at least what is going to be a normal positioning for my targeted keyword term which was “SEO Consulting”. I have landed on page 2 at the bottom. Over the last few months I have seen myself as high as number 11 on the second page and as low as the bottom of page 3 however I have not seen me go as far as the 4th page which is a pretty amazing testiment to the power of changing your title tag for your keywords and good ground work for a powerful argument against the power of keywords regarding their proximety to the opening title tag.

I can see a few things that concern me. One being the fact that there is no description tag so “seo consulting” is being pulled from the page. I think I need to go ad that term somewhere on my page, maybe in an H tag .

Random Posts

Keyword Placement in Title Tag Case Study for SEO consulting

joe.whyte — Sat, 07 Jul 2007 23:44:31 +0000

According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once and for all.

With my experience in title tag optimization I feel that by placing the keyword I truly want to rank for OR the most difficult keyword I am optimizing for on a given page should be the first or close to the begining of the title tag and NOT the end. When I optimized lunarpages for the term “web hosting” I did change the title tag and moved web hosting closer to the front of the title tag and along with many other alterations we where able to get to the home page for “web hosting”.

However because I did much more with the site besides altering the title tag we can not use this as a real life example of the power of keyword placement within your title tag.

Currently I rank 32 in google for SEO consulting. My current title tag reads “Joe Whyte – Seo Consulting – rockyfied”.

Below is a photo of the current rankings within google for the term “seo consulting”.

Adversely I also rank #3 on the first page of google for “Joe Whyte”. See below for image.

I will attempt to change my title tag and Repost my findings. I am curious to know what other people will think about doing this change and the importance of keyword placement within your title tag.

Random Posts

Mybloglog community positioning tactics

joe.whyte — Mon, 26 Mar 2007 15:00:57 +0000

Despite the Mybloglog Boycott I still love the idea and the widgets created by mybloglog. Its a great way for bloggers to get to know each other and to promote and FIND new and interesting blogs. Being an active member at mybloglog can help drive traffic to your site over and over again. Similarly, if you view many blogs a day like I do that also happen to have the mybloglog widget on them you are opening yourself to more exposure.

Here are some tips and tricks I have used and seen people using to gain traction and community positioning on mybloglog.com:

The Hot Babe Avatar:
Sex is not a tactic just used on TV, Books, Magazines, Movies and Radio. The Internet uses it TOO! So why would you put a sexy photo up on your avatar. The basic idea is to attract the clicks and traffic to your mybloglog account. Once you have the visitor then we open them to the possibility of joining your community, leaving a comment, leaving a message or even visiting your site.

The Branding Avatar:
One of the most effective ways to market yourself, your blog or a product is through brand recognition. Something I have done and seen done is adding your branding onto your mybloglog.com avatar. This has the same effects as the hot babe avatar but can be less effective if your brands reputation does not supersede yourself.

Offer Free Stuff:
Try giving away something free like an IPOD or FREE HOSTING for a year or a free t-shirt for people who JOIN your community. This can help entice people to actually join your community after visiting your community page.

Message Blast (not spam):
Lets say you have a blog about music. Do a search on mybloglog for sites about music. Check out their community pages, Check out their sites and leave a nice comment. Be interactive and DO NOT spam. NO ONE likes that. The idea here is to basically be active in your community and use the tools set forth by mybloglog to do this.

Visit Blogs:
This is a tactic I feel many marketers DO NOT USE. So hearing this will give you an advantage. If you have a site that is related to cooking. Find as many blogs as you can that have to do with cooking or a field roughly related to yours and add them to a bookmark folder in your browser. Get as big of a list as you can for this and make sure these sites utilize the mybloglog widget that shows your avatar when you visit it. Now, daily you will want to open all tabs in your bookmark folder for these sites. What this will do is place your avatar/branding across all of your competitors/authority sites putting your community page in front of thousands of people. Use this with caution .

Invite:
Do you have a ton of friends? Do you have a large email list? Do you know people interested in or willing to join your community? Utilize the invite function on mybloglog here. It only lets you do 5 at a time BUT if you are a large corporation I am sure you can task someone out on this. The possibilities are endless with this really.

Respond to Messages:
When you get a message from a user, try to respond quickly and politely. This is a chance to let users know that this site is ran by an individual and not automated or unattended and gives a sense of community to your space. This will help with unique visitors, viral marketing and return visitors.

Spaming mybloglog stinks but here is what I have seen.

Co-Author Spam:
In my opinion I believe people have probably built a shell app around mybloglog to do this quickly (against tos) but what this does is basically send requests to a mass amount of users on mybloglog asking them to CO-author a blog community. This is like asking someone to become a community member but as a co-author instead. In some cases I have heard of these people sending emails to eric and asking them to change their co-authors to members and play innocent like it was an accident they have 200 co-authors in order to have them change the co-authors to members. LOL riiight.

Message Spam:
Message spam is the same message over and over and over again on many peoples community sites. Usually this message says something like “woe your blog rocks make sure you buy my product, check out my site and become a member”. I hate this.

Shoemoney has put together some great posts on mybloglog exploits that have been done but just to let everyone know these post basically set himself up for getting banned on mybloglog and then re-included after the mybloglog boycott. I wanted to include these into this post just to give a quality overview on all mybloglog marketing tactics although some are best practice, some are spam and some are exploits.

MyBlogLog Showing Communities I did not Join

How are people getting free targeted keyword links on MyBlogLog

How to surf as someone else

Random Posts

Google adds Blog Posts to end of search results

joe.whyte — Wed, 14 Mar 2007 03:28:09 +0000

Today I was doing quick post for “web hosting” just to check out how some of my optimization is settling. I was pleased to see a new google implementation for their search results page. I noticed that at the bottom of that query there was 3 entries pulled from blogsearch.google.com.

See results I found here:

So why is Googles new implementation worth posting here? Simple, this implementation has opened up an entirely new opportunity to optimize a site to get onto the home page. From an SEO firm standpoint this is a great new opportunity to sell optimization for blogsearch.google.com (if this implementation STAYS around). As an add on you could push clients to create blogs in order be listed periodically on the home page of google for a given search term.

This would give SEOs a faster way to optimize client sites onto the home page of google and since blog reading has become such an online sensation I am sure this little box will draw much attention to the novice and expert searcher.

From an independant seo/site owner, this is a great way for you to advertise your site with little to know effort which will draw more traffic and if done correctly will create higher conversions.

Random Posts

Affiliate Marketing – Part 1-3 – Start making money with me this year

joe.whyte — Tue, 13 Feb 2007 20:05:58 +0000

I have been doing a series of blog post’s on affiliate marketing over at lunarpages. I got the itch to do them right before affiliate summit west and I have been continuing to do them to help not only the lunarpages affiliates but any reader of our blog to really get a grasp on how to be succesful with affiliate marketing. I have seen way to many people just sign up via CJ and put up a link and get nothing from it. It takes some skill, determination and some effort and I have been giving some advice on how to be succesful in affiliate marketing.

I wanted this blog series to go from inception to fully operating mega massive affiliate monster beast. The topics for each post have been as follows:

My first post was Affiliate Marketing – Part 1 – Why the heck are you not doing this.
I talk about what affiliate marketing is, how lucrative the business can be, I created a simple and essential Affilate Startup Kit and gave an outline for future posts.

My Second post was a bit more in depth and was titled Affiliate Marketing – Part 2 – Your path to becoming a super affiliate.
I spoke one on one with Jeremy Schoemaker and balanced his comments with how to pick the right affiliate, How to setup the right affiliate marketing strategy, How to start generating some sales and monetizing your site even more.

My third post was a very detailed post titled Affiliate Marketing – Part 3 – Driving Traffic and Testing your PPC campaign.
In this blog post I spoke candidly about what avenue’s to venture on besides SEO to gain traffic, Link Baiting, Optimizing landing pages and picking keywords for PPC campaigns and how to test them to make your campaign a success.

Granted these have not been a step by step guide (although that is in the works) but rather a series of instructions pointing my viewers, readers and clients in the right direction from my own experience and that of leading experts in the field.

I will be starting a research test within the next couple months lining out a specific guide and visible test for all my viewers so they can see a site from birth to super gigantic affiliate monster beast.

Stay tuned!

Random Posts

10 Easy Steps for Evaluating Directory Submissions | How to choose the right directories

joe.whyte — Tue, 13 Feb 2007 08:06:24 +0000

While I was in the real estate industry doing SEO my manager gave me a list of directories that my clients site’s should be submitted to. The list contained a various number of real estate related directories and withouth knowing it I had submitted some of these clients sites into a deeper whole then they started in.

The problem was three tiered.

1.) I did not have enough experience in SEO to understand why the list I was given was wrong.
2.) I put trust into an SEO I did not know.
3.) We submitted our sites to way to many directories at one time.

Now the first rule when looking into “linking” is going to be relevancy. Although a directory submission is a link I would consider the relevancy of a directory not as important then other areas like trust rank or age of domain. The pitfall for some of this companies clients was that we where putting up a link to their site on a directory that falls into one or all of these catagories.

1) Low PageRank
2) Low TrustRank
3) Low Domain Name Age
4) Poor url structure
5) Poor Page Indexing
6) Poor Page Caching

Some but not all of the sites on my managers list contained sites that had just been created, had dynamic url’s for poor indexing, no deep linking to help internal pages get PageRank and be indexed etc. thus causing our clients to have their SEO budget depleted and see very low ROI.

The real estate company I worked for clearly did not understand what to look for in a PFI program. Once I did a little bit of research and some testing on my personal sites I noticed a huge difference in search ranking when I mixed up my directory submissions with some older more trust worthy directories along with some relevant well trusted directories.

When doing directory submissions it is important to look at the this checklist.

1) Evaluate TrustRank based on TrustRank Factors
2) Is the page you are submitting your site to cached
3) Is the page you are submitting your site to indexed
4) Check the backlinks to the directory to make sure you don’t see casino, porno or little to know backlinks
5) Check to see how many pages are indexed to make sure you see many pages indexed and NOT just the home page
6) Submit one site to 3-5 directories per month by hand
7) How old is the site you are submitting to Is there a catagory “relevant” to your sites keyword theme
9) How expensive is the cost of the link vs the quality of the link
10) Do they offer featured links and are they static

Now that you know what to look for you need to know what tools to use. You have Search Status firefox plugin which will allow you to highlight nofollow links, check pages indexed, check pages cached, check backlinks, PageRank and Alexa rating and more. Also you have the Way Back Machine, Aviva Strongest Directories List, Strongest Direcvtories List. If your niche is real estate try submitting to top real estate directories but also include sites like dmoz, botw.org and etc. Make sure you mix it up. Another must read is going to be a recent post over at search engine journal by Loren Baker. Loren did a post on link buying and did a quick overview on some popular directories that are worth submitting to. Really smart guy worth listening to and I read his blog all the time. Also Aaron Walls put out a good video on directory submissions.

Random Posts

Google Filters, how to get around them and exploit their loop holes

joe.whyte — Sun, 04 Feb 2007 02:18:20 +0000

I have been doing SEO for some time now and I have been witness to many a strange occurrence regarding serps. Most of these weird occurrence I would have to say are directly attributed to a Google Filter or Google penalty. So I have been inspired by a post over at webmasterworld and as far as I know there is not a current list out online that list’s all of the potential Google penalties so I have decided to put together an arbitrary list of potential Google Penalties. Please note that there is no proof i.e. press release from Google stating these exist but rather these are ideas, theories and assumptions from SEO’s experiences.

Google Sandbox: The Sandbox Filter is usually applied to brand new websites but has been seen to be applied to domains that have been around for a while. Since most websites do not make it past a year Google implemented a filter that will prevent a new site from getting decent rankings for competitive keyword terms. Usually brand new sites can still rank for non competitive keyword terms though.

How to work around the Sandbox: Google uses a system called trust rank. The idea behind trust rank is if authority sites link to your new site then you must be an authority site as well and since Google trust’s these older more respected sites it will trust your’s as well. Hence getting you out of the sandbox right away. That is not an easy thing to do so if you are not able to get these links then try expanding your content to rank for many more less competitive keywords and keyword phrases (long tail keywords).

Google -30: This Google filter is applied to site’s who use spammy seo tactics. When Google find you using doorway pages, java redirects etc then they will drop your rankings by 30 spots.

How to get around this: If you find yourself a victim of the Google -30 filter then usually just removing the spam elements on your site will get you back in. You can always fill out a request for re-inclusion is worse comes to worse. Here are some resources for the Google -30. Arelis, Threadwatch, SERoundtable.

Google Bombing: Google Bombing is a filter applied to sites who gain a large number of inbound links with the same anchor text. This raises a red flag to Google as it is extremely unnatural for an inbound linking structure to all have the exact same anchor text.

How to work around this: If your site actually has this filter applied then most likely you have been banned from the search engines and a re-inclusion request is probably your best bet. If the filter is not applied but through your monitoring you see this potential then you might want to go back and request people change your anchor text, buy some links with varying anchor text etc. Here are some resources for Google Bombing. Search Engine Watch, NYTimes, Google Blogspot.

Google Bowling: This is not really a filter as much as it is a series of black hat techniques that will get you banned. Usually people use this term in reference to competition or a page/site they want OUT of the serps. Google bowling is usually only effective to site’s that are much new with lower trust rank. Trying to do this to a large site with high trust rank is going to be virtually impossible.

How to get around this: Google says that there is nothing a competitor can do to drop YOUR rankings. Many seo’s do not believe this and if you seoblackhat sells services for something like this. Re-inclusion request is basically your only option. Here are some resources for Google Bowling. Web Pro News, ThreadWatch and SEroundtable.

Google Duplicate Content Filter: A duplicate content filter is applied to sites who take content that has already been created, cached and indexed on other sites. News sites are usually exempt from the duplicate content filter via a hand job. Usually the pages that have this applied are not ranked very well in the serps. Page Rank can be devalued and if a page does not have inbound links you could see your results being put into omitted search results and supplemental results.

How to get through this: If you find yourself in this filter then your first step can be trying to remedy the duplicate content. Contact the person stealing your content and ask them to remove it. You can contact the persons web host to see if they will take down there site and the last resort is “trying” to contact Google and alert them of what is going on. Keep on top of your content by using copyscape to check for duplicate content.

Google Supplemental Results: Google supplemental results take pages on your site that have been indexed and put them into a sub database in Google. Supplemental results do not rank well but rather Google uses its supplemental DB to populate its results when they don’t have enough results to show in a given query. This means pages on your site in Google’s supplemental DB will not help you in the serps.

How to get through this: Its pretty simple actually. Just get some inbound links to your pages. Check this post out to find out more about the Google Poo (supplemental results).

Google Domain name Age Filter: The Google domain name age filter is closely related to trust rank and the sandbox but it is possible to be out of the sandbox and have trust rank and still be in this filter. The idea behind this filter is that older sites and domain names are more likely to rank well for keyword terms then newer sites. If you are in this filter you will most likely not rank well for terms that are competitive until your site grows older.

How to work around this: Quality links from authority sites with high trust rank will help you do much better in the serps.

Google’s Omitted Results Filter: Pages within your website that are in omitted search results will not show up in a Google search unless a user specifically says to show all omitted results. Usually users do not even get to the last page to do this which makes any page of yours that is omitted completely out of a Google search result. The reason this happens is lack on inbound links, duplicate content, duplicate meta title, duplicate meta description and poor internal linking.

How to get out of this: In order to get pages are omitted out of this filter simply alter the meta tags and fix duplicate content and get some quality inbound links.

Google’s Trust Rank Filter: Like the PageRank algorithm the trust rank algorithm has many factors that determine a sites trust rank. Some of the known factors are the age of a site, the amount of quality authority links pointing to it, how many outbound links it has, the quality of its inbound linking structure, internal linking structure and overall SEO best practices on meta and url structure. All sites go through this filter and if your Trust Rank is low so will your rankings in the serps.

How to get work with this: An old site and a new site can both have high trust rank or low trust rank. It is basically determined by the amount of quality authority links pointing to it, how many outbound links it has, the quality of its inbound linking structure, internal linking structure and overall SEO best practices on meta and url structure. Optimize these and you will have quality Trust rank.

links.htm page filter: This filter penalizes a sites ranking determined by the use of a links.html page. Using reciprocal linking is a old technique that is not promoted by Google anymore. This filter effects your ranking in the serps.

How to work with this filter: Instead of using “links” as your page title and name try using something like “mynewbuddies” or “coolsites” as this will help get around this filter. Reciprocal links are old seo techniques and Google devalues reciprocal linking structures.Here is someone discussing this at SEOChat.

Reciprocal Link Filter: Google is very open about reciprocal linking and clearly states that their algorithm can detect reciprocal link campaigns. Usually sites that only participate in reciprocal linking will have a hard time ranking in the search engines but depending on what you are using your site for a reciprocal links campaign might be exactly what you need. For example if you are building an adsense site then you do not want to spend to much time building a site up and a reciprocal linking campaign will help your sites inbound links grow over time.

How to work with this filter: When it comes to building an inbound linking structure try to utilize some or all of the 15 types of links and how to get them post I did a ways back. Here are some resources about this filter. Matt Cutts here and here, Search engine guide and Webmasterworld.

Link Farming Filter: Link farms are sites/pages that have a mass amount of unrelated links grouped together arbitrarily. Link farms can also be related links but most commonly they are unrelated. IP farms and bad link neighborhoods are all part of link farming. Being a part of a link farm can get your rankings dropped in Google and possibly get you banned.

How to get around this: Currently the only way to get around this is to NOT participate in link farming. Here are some resources on link farming:

CO-citation Linking Filter: This popular filter by Google watches your inbound link structure. If your link is on a site who’s outbound links are related to casino’s and porn sites and your automotive site is an outbound link on this site then google will think your site is related to porn and casinos. Poorly constructed co-citation will damage your ranking and make it hard for you to rank well for the terms you are targeting.

How to work with this: When considering a link partner, paid link or monitoring your inbound links be sure to follow this linking quaility guidline page that was derived from Patrick Gavin over at text link ads.

To many links at once Filter: This filter is applied when to many inbound links are acquired by a site to fast. The result can lead to a ban across all search engines. How these links are obtained, how many and over what period of time are factors for this filter.

How to get around this: Simply do not participate in black hat linking schemes and link spaming and you should never have a problem with this. Here is some information concerning this filter over at Aaron Walls at SEObook.com,

To many Pages at once filter: Google is keen on natural site development. Anything that look “unnatural” is going to be flaged by the search engines. Having to many pages to fast will raise this flag/filter. Some people believe that 5000 is the max for pages in a month but this number in my opinion can fluctuate depending on other factors and filters your site might be going through at any given time. The effect of this filter can result in pages being omitted, pages in supplemental results and in the extreme case a Google ban.

How to get through this filter: If you have a system that pulls content in or are using a dynamic content generator be sure to limit it per week and I would stay under 5000 pages per month just to be on the safe side. Depending on how large or well known your site is then the limit will be adjusted.

Broken Link Filter: Broken internal links can cause pages from not being crawled, cached and indexed. If pages like your home page do not have a link back to it on all pages this can count against you in the serps and your overall quality score for things like PR. This is not just bad seo and bad site design but this is bad for your users and can cause poor traffic and poor serp ranking.

How to get through this: Make sure you have a quality footer, a sitemap that covers all of your pages in one central hub and make sure you test your site for broken links. (be sure to use full url’s in your linking via source code).

Page Load Time Filter: The page load filter is very simple. If your website takes to long to load then a spider will time out and move past your site or page. This will result in NEVER being cached and indexed. Ultimately this means your site or page will not be present in Googles SERPS.

How to work with this: Make sure your pages are optimized for load time. Make sure if you are using flash or many images you use java pre-load coding. Make sure you limit the file size of your page’s as much as possible to make sure the spiders can read the entire document and be sure to use web 2.0 and css best practices.

Over Optimization Filter: Over optimization can cause a Google ban or hardship in rankings. Over optimization could be considered keyword stuffing, to much keyword density and keyword proximity optimization, meta tag stuffing etc. Stay away from over optimization.

How to get around this: Don’t over optimize!!!!

There are some filter’s I have not mentioned but I thought I would give a smaller list of other filters that could be attributed to Google:

Keyword Stuffing Filter:
Meta Tag Stuffing Filter:
Automated Google Query Filter:
IP Class Filter:
Google Toolbar Filter:
Click through Filter in serps:
Traffic Filter:
Google -950 Filter:
I would like to hear what other SEO professionals have to say about my list as I have seen a lot of these and I have heard other’s speak of these and since Google has not come out and told all of use which filters exists and do not exists please consider this an excersize of knowledge expansion for all .

P.S. Mark Blair put together a very nice printable pdf file version of this post for your downloadable and printable pleasure . Thanks Mark!

Random Posts

I made it to the front of the technology page on Newsvine.com

joe.whyte — Wed, 24 Jan 2007 07:04:17 +0000

Newsvine puts me on top of their technology page within hours of my article release on the newsvine algorithm.
Well utilizing SMO to leverage traffic is a huge advantage to any campaign and knowing HOW to do this is key. I recently created a post on the possible ranking factors on newsvine.com. I examined what could possibly make a article or seed appear on the home page or sub home page for a given tag. Well I just wanted to say “I did IT!!!”.

See the image below showing where I showed up on newsvine.

So what did it take? Let me tell you the state of my profile before making it to the first page.

1) I had about 10 friends
2) I had about 2 articles submitted with 1-3 votes each and NO comments on them
3) I was a member for less then a month and a half
4) 1 person had added me to their watch list
5) Never made a story popular before

What was special about this article that got me on the home page of technology?

1) One of the most popular and well respected people on newsvine made the first comment and that created my first popular comment.
2) In a short period of time I was over 10 votes.
3) I had a large number of comments. About 10 which is pretty decent for newsvine.
4) The article was interesting and inspired controversy.

Any SMO can take this idea and apply it to other social media sites but its all about determining possible ranking factors for each social media site and doing testing, testing and doing more testing.

Somthing I would like to add is the power of seeds Vs. Articles on newsvine. Doing self promotion is against their code of honor but they do provide an area where you can upload full articles of your content. The difference between both is a seed is more like a “digg” and an article is going to be more like uploading content to article distribution sites BUT with more targeted traffic which could bleed over to other forms of traffic redirection.

Random Posts

Newsvine Algorithm and potential ranking factors for exposure.

joe.whyte — Thu, 18 Jan 2007 05:51:31 +0000

As I do more and more social media optimization I can see that there is a pattern to most of these sites. Just like there is a pattern to SEO and Marketing (a formula … if you will). The exciting thing about all of these types of jobs is that every keyword, every site and every social media is different and gives us the opportunity to stay on our toes.

I was recently working on newsvine.com looking into how to draw traffic and how to get articles onto the first page of a given catagory. While I was looking this site over I jotted a list together of potential ranking factors for newsvine.com.

Reputation of Profile

How many friends does a profile have

How many people have you on their watchlist

How long your profile has been around

How well your articles and or seeds have been received

Are a majority of users story or articles from ONE url

How many times a article or seed has become popular

Your vineacity rank

How many articles you have submitted and how well they have done

How many popular comments you have received

Reputation of friends profile

How reputable a friends profile is gives weight on votes on your own post

Comments

How many comments does a certain story get

How many positive votes do the comments get

Submit a like story related to what has been submitted by newsvine for your specific targeted catagory.

A majority of links that are submitted that are related to a newsvine story tend to appear under the top seeds section

What domain name a story is submitted from

A majority of “wires” come from newspaper sites and writers and do not have many comments or votes but are on the top page because of where they are submitted from.

Groups

How many groups you are a member of

How active you are in the groups

how long you have been in a group

Number of views

A high number of views with no votes could mean no one likes the story and subsequently your entry will never make it to a top page.

Length of views

Hand Jobs

Just like some of the major search engines and social media sites there is a good chance they do hand jobs thanks to people like me

Source of votes

Tracking IP addresses

Tracking browser id’s

Tracking login account ID’s could help newsvine keep track of vote groups who’s sole purpose is to vote, comment and help rank articles on the home page or sub page

Follow the Code of Honor!

The “Freshness Factor”

How new the article is. Older content will get pushed down eventually.

Something that I found pretty interesting is that newsvine actually gives you some sort of insight into there ranking algorithm by showing you a chart they call “vineacity”. I have posted the image below. Special thanks to Aine MacDermot for some extra insight into how newsvines ranking is determined.

Random Posts

15 types of links and how to get them

joe.whyte — Wed, 10 Jan 2007 07:39:17 +0000

I was currently thinking of how to setup an appropriate linking structure for a site I was working on. I had to sit down and really think of all the different ways and types of links I could go after and how effective they are and where to get them. So instead of just keeping this to myself I decided to post it on my blog and share it with everyone. It was a pretty quick post because it was kinda late and I’m tired but I hope this is enough.

Authority Links
How to get them: Google search, Google and Yahoo directory http://directory.google.com/ , Arelis,
what to look for: Sites that rank for top level keywords, Notability, alexa rank and age of domain name
Examples: motortrend.com, lunarpages.com,
Notes: Most likely you will be able to purchase links from these sites or you can utilize linkbait, or content bait to get them to link back to you. Authority links are an absolutly must have in order to build a websites trust rank!

Directory Links
How to get them: Aaron walls has a great list of powerful directories, Strongest directory links
what to look for: You should submit slowly to directories. About 3-5 a month per website. Keep it slow and natural. The best directories will be relevant/related content directories or niche directories.
Examples: www.real-estate-ims-directory.com or site-sift.com, dmoz.org, botw, yahoo directory etc.
Notes: Directory links are not as strong as some SEO’s might think. Keep these to a minimum and stick with relevant one way links.

Reciprocal Links
How to get them: Probably one of the easiest to get but not the most effective. You can try link metro, link market, webmaster forums and Arelis.
what to look for: Its always hard trying to negotiate a reciprocal link that will be in your favor but the majority of link exchanges will be pretty equal to what you are offering yourself. Make sure the page is cached, indexed and no black hat techniques are being used.
Examples: Link market, link metro.
Notes: Reciprocal links are out dated and old seo technology. They can serve a purpose though. Lets say you just need a few links to start getting your site crawled then reciprocals are great. Maybe you have a black hat campaign then reciprocal links could work well.

SiteWide Links
How to get them: Usually you can purchase these through sites like textlinkbrokers.com or text-link-ads.com. Asking around in forums like digital point and sitepoint are great ways to do this as well.
what to look for: You are going to want to find sites that have a large number of indexed pages with quality content, relevant and have PR.
Notes: Site wide links are not something you want or need a lot of. If a few sites out of hundreds do this for you then you are looking at a good inbound linking structure. To many sitewide links will raise a red flag with google and could penelize you in the serps. Usually having to many inbound links from one IP and domain can hurt you so make sure you do not go over board with these types of links but they absolutly have there place and google does like these in regards to PR.

One way links
How to get them: Contextual advertising, forums,
what to look for: Look for relevant sites that have a low amount of outbound links with decent rankings. Stay away from area’s that say “sponsored links, friends, advertisements”. The higher on the page you are placed the better.
Notes: One way links are going to be one of the more effective ways to gain rankings in the SERP’s. Many quality sites have MORE one way links then any other type of links because of link bait and quality content.
Examples: Blogrolls

3-way Links
How to get them: three-way-links.com, forums, arelis
what to look for: You will always want relevant links with quality content but 3-way links can be considered a little grey hat so be careful on how many you do. Depending on the type of site you have you may want more or less or none of these.
Examples: site 1 links to site b and site b links to site c
Notes: Considered more of a grey hat technique so use with caution.

4-way links (coined by joe whyte)
How to get them: forums, arelis
what to look for: a new way to fool the search engines but you need enough sites to do this. Its the same idea as a 3 way link but 2 out of the 4 sites are getting a one way and the other to are giving a link. Stay with relevant sites with quality content.
Examples: Site 1 links to site 2 and site 3 links to site 4
Notes: This is a good idea for people who are used to reciprocal linking. If a webmaster has more then one site then they can start building there one way links much more effectively instead of doing reciprocals.

.Edu and .Gov Links
How to get them: Use yahoo query inurl:.edu or .gov search query, Arelis.
what to look for: There are a ton of ways to get these. Look for resource .edu libraries, email students directly who have a webspace through there educational institution and offer them something in return for there webspace or a link on there webspace.
Notes: TLD’s like .edu’s and .gov’s are not neccesarily BETTER then a .com but usually have much more trust rank as they have been around a lot longer and they have quality content which is updated frequently. Basically the trust rank on these sites is very high and will help your sites tremendously.

Radio station, Television, Magazine or Newspaper links
How to get them: Usually contextual advertising.
what to look for: duh look for radio, television, magazine or newspaper links duh!
Examples: http://www.50states.com/news/, http://dir.yahoo.com/News_and_Media/Radio/ etc
Notes: These are most likely not going to be relevant to your sites content but usually these site have good trust rank, are trafficked heavily and are good resource links for your site.

Press Release Links
How to get them: Search for press release submission services and or sites that allow press releases which are normally your newspaper sites.. HINT HINT.
what to look for: Look for industry leaders and stay away from the mom and pop press release sites.
Examples: PR.com and PRWeb.com are some great press release sites
Notes: Press releases are usually not a GREAT way to get inbound links but can be a good source of traffic and any little bit helps when building a white hat inbound link campaign.

Article Bio Links
How to get them: Creating an article and then syndicating it amoung hundreds of article submission sites.
what to look for: Look for any sites that are article syndication sites.
Examples: Ezine.com, articledashboard.com, etc.
Tools: If you can you might want to pick up a article syndication spammer. I use them and it works pretty well. This is a faster way to submit an article to many sites which is not black hat related unless you go to fast and to many.
Notes: Article syndication has not really improved a large sites rankings dramatically but works pretty well for lower competitive keywords. The more sites that have content pointing back to you or refrencing your site will overall increase how many pages are indexed for a given term. In my experience I have seen rankings for lower competitive terms when doing article syndication. Works great for SEV (search engine vanity).

RSS/Blog syndicated links
How to get them: This is so easy. Start a blog and put some quality content up and most importantly offer RSS, Atom or xml so your reader’s can syndicate your feed.
What to look for: Look for blog directories, blog syndication sites etc
Tools: http://www.sphere.com/, feedburner.com, technorati,
Notes: Highly debated in the industry but syndication can help in many ways in my opinion. From traffic to inbound links and branding. Syndication is syndication in my opinion and from my experience blog syndication works well.

Comments and Profile Links
How to get them: Find related popular blogs and comment on them and provide a link back to your site.
what to look for: popular blogs in your industry that allow tags
Notes: Since most blogs utilize a rel=nofollow tag these are not going to count towrads your seo efforts as mush as you would hope but they still show up in your backlinks and can help increase branding, traffic and could help in crawling, indexing and ranking.

Presell Page Links
How to get them: Presall pages are pretty hard to find. You can do google searches, arelis, forums and webmasters
what to look for: You want to find a reputable site that is a quality relevant site with high PR and traffic.
Notes:If you just contact webmasters and ask to purchase a full page on there site they will give you a price if you provide the content. Usually this is something that can be done with ease but you might have to do some digging. These type’s of links are great for seo as the whole page is going to be content you provide which will be relevant content and inbound links.

Social Media Links
How to get them: Submit to them, search for them, create accounts and pimp them OUUUUT
what to look for: any sites that have to do with people getting together for a common goal
Examples: myspace, tickme.com, digg, stumbleupon
Tools:This is a great opportunity to create spam programs unless you want to go white hat then you can optimize this with tact like me
Notes:Links on social media do help. Not only is digg submissions actually ranking for results much like wikipedia does not but it also draw’s a ton of traffic to your site. Leverage social media to your favore and you seo efforts will come full circle!